If you sell on Amazon, you know that succeeding in this competitive environment requires a lot of effort and a strategic approach. Managing listings, optimizing content, analyzing competitors, and tracking sales are just a few of the tasks that demand maximum efficiency. This is exactly why specialized Amazon seller tools exist.
These software solutions will help you manage your business more efficiently, saving you time and effort. They automate routine processes, provide valuable analytics and reports, allowing you to focus on business growth. Choosing the right tools can give you a significant advantage over competitors and take your business to the next level.
In our article, we will review the 15 best Amazon seller tools that will help increase efficiency, boost sales, and simplify managing your business on the platform.
Before we dive into the review of the best tools, let’s briefly discuss why they are crucial for running a successful business on Amazon.
- Saving time and resources: Manually handling many tasks associated with selling on Amazon can be exhausting and time-consuming. Amazon seller tools automate many of these processes, allowing you to focus on more critical aspects of your business.
- Market and competitor analysis: These tools help identify profitable niches and products, analyze competitors, and predict market trends. This enables you to spot lucrative opportunities and quickly adapt to changes in demand.
- Listing and content optimization: With Amazon seller tools, you can improve the quality of your listings, select the most effective keywords, and increase product visibility. This leads to higher traffic and, ultimately, more sales.
- Pricing and advertising management: Tools can automate the management of advertising campaigns, ensuring competitive pricing and maximizing the return on your advertising investment.
- Effective inventory management: These tools help you track revenues and expenses, analyze business profitability, and manage your inventory. This allows for more accurate purchasing decisions and helps avoid stock shortages or excesses.
- Enhanced review and reputation management: Positive customer reviews are crucial for business success. Amazon seller tools can help you track and manage reviews, as well as respond quickly to customer feedback.
To help you choose the best solutions, we’ve prepared a review of 15 tools that have already proven their effectiveness among Amazon sellers. These tools cover a wide range of tasks, from market research to process automation.
Please note that the rates and terms of use for Amazon seller tools presented in the article were accurate at the time of publication. We strongly recommend checking the current information on the official websites of the tools.
2.1 Seller Assistant
Seller Assistant is an indispensable tool for both beginner and experienced Amazon sellers. It simplifies product analysis and helps make informed decisions about selection and purchasing. With its help, you can quickly assess the potential of each product, view its ratings, reviews, and price history.
Features of the extension:
- FBA and FBM Calculator
- Sales and Profit Assessment
- Advanced IP Alerts
- Sales Restriction Alerts
- Restriction Checks
- Top Seller Rankings and Sales History
- Inventory Check
- Product Notes
- Export to Google Sheets
Cost:
$12.49 to $66.67 per month, with a free 14-day trial available
2.2 Helium10
Helium 10 is a comprehensive solution that includes all the essential tools for running a successful Amazon business. It provides access to over 30 useful Amazon seller tools. With Helium 10, you can find profitable products, analyze competitors, track keywords, and manage listings.
Helium 10 features:
- Product Research
- Keyword Analysis
- Listing Optimization
- Sales Tracking
- Inventory Monitoring
- FBA Refund Service
- Free Amazon Course
Cost:
$29 to $229 per month, with a free plan offering limited functionality
2.3 Junglescout
Jungle Scout is one of the most popular tools for market research and niche product discovery on Amazon. It helps sellers find profitable products, analyze potential demand and competition, and manage listings and advertising campaigns.
Jungle Scout features:
- Product Database
- Tool for Tracking Sales Volume, Prices, and Product Rankings
- Supplier Database
- Keyword Analysis
- FBA Refund Tool
- Browser Extension
Cost:
$29 to $229 per month, with a 7-day money-back guarantee
2.4 Keepa
Keepa is a popular price tracking tool that helps make informed decisions when buying and selling products. It provides detailed graphs showing price and availability changes over time, allowing sellers to better understand market trends and optimize their pricing strategy. Keepa also integrates with your browser, making it easy to access all price information directly on the product page by simply installing the extension.
Keepa features:
- Price Tracking
- Alerts for Price and Availability Changes
- Price History Charts
- Browser Extension
Cost:
Free browser extension with limited features. The Keepa Premium Data version offers advanced features and costs $17.50 per month.
2.5 AMZScout
AMZScout is another comprehensive tool for product research and competitor analysis on Amazon, similar to Jungle Scout. It helps sellers discover profitable niches, forecast profitability, and optimize listings to boost sales.
AMZScout features:
- Product Database with over 550 million listings
- AMZScout PRO Browser Extension
- Free FBA Fee Calculator
- Keyword Analysis
- Sales History
Cost:
$49.99 per month for the full suite of Amazon seller tools, with a 10-day money-back guarantee
2.6 SellerApp
SellerApp provides FBA sellers with a comprehensive set of tools designed to support the successful growth of their Amazon business. The platform includes features for market research, listing management, competitor analysis, and enhancing the effectiveness of advertising campaigns. These tools help sellers make informed decisions, streamline processes, and increase profitability.
SellerApp features:
- Product Analysis
- Keyword Research and Analysis
- Listing Optimization
- Advertising Campaign Analysis
- Sales Analytics
- Amazon API Integration
Cost:
There is a free plan with access to basic features. The Basic Plus Plan with advanced features costs $99 per month, with a 7-day trial. The Professional Plan costs $149 per month, with a 14-day trial. A custom pricing plan is also available for large sellers.
2.7 Tactical Arbitrage
Tactical Arbitrage is a tool for finding and analyzing products that can be profitably bought and sold on Amazon. It is especially popular among arbitrage sellers as it helps find items at lower prices across more than 1,400 online stores and compare these prices with those on Amazon.
Tactical Arbitrage features:
- Product Search
- Reverse Search (allows you to find products already sold on Amazon and locate their equivalents at lower prices in other stores)
- Search for Books and Media Items that can be profitably sold on Amazon
- Search for Products from Wholesale Suppliers
- Advanced Filters for Product Search
- Inventory and Price Tracking
Cost:
$59 to $159 per month, with a 7-day trial available.
2.8 Seller Snap
Seller Snap is one of the best software solutions for Amazon sellers to automate and optimize pricing strategies. It uses advanced algorithms and artificial intelligence to monitor prices and automatically adjust product costs, ensuring maximum profit while maintaining competitiveness.
Seller Snap features:
- Automatic price adjustments based on market changes and competitor actions
- Customizable pricing strategies
- Competitor Analysis
- Detailed Pricing Performance Reports
Cost:
Starting at $250 per month, with a 15-day trial available.
2.9 Getida
Getida is a service for managing returns and refunds on Amazon. It helps sellers track returns, analyze reasons, and claim compensation from Amazon for lost or damaged items.
Getida features:
- Automates the process of filing claims for compensation for lost or damaged items, helping you recover some of the costs incurred.
- Tracks inventory accounting errors and identifies instances where Amazon owes you compensation.
- Provides reports on returns and refunds.
Cost:
Getida operates on a success-based model, charging a percentage of the refunded amount. Typically, this is around 25% of the amount the service helps you recover.
2.10 ZonGuru
ZonGuru offers all the essential tools for FBA sellers to analyze the market and manage their Amazon business. As an official partner of the platform, it provides access to its data for product selection, competitor analysis, listing optimization, and advertising campaign management.
ZonGuru features:
- Profitable Product Search
- Keyword Research
- AI-Driven Listing Optimization
- Competitor Sales Tracking and Strategy Analysis
- Automated Customer Email Management
Cost:
$49 to $249 per month, with a 7-day free trial available.
2.11 Viral Launch
Viral Launch originally started as software for launching and promoting products on Amazon, helping sellers find niches and analyze the market. Today, the platform offers a comprehensive suite of tools designed for successful selling on Amazon.
Viral Launch features:
- Product Search
- Market Data Analysis
- Listing Optimization
- Keyword Analysis
- Advertising Campaign Management
Cost:
$69 to $199 per month, with an annual subscription available at a discounted rate.
2.12 Sellerboard
Sellerboard is a tool for accounting and profit analysis on Amazon, helping sellers track income, expenses, and overall business profitability.
Sellerboard features:
- Tracking of all income and expenses
- Advertising Campaign Dashboard
- Inventory Management
- Listing Change Alerts
- Refund Management for Lost or Damaged Goods
- Automated Customer Email Management
Cost:
It offers a basic plan for $19 per month with access to all essential features. More advanced plans with additional features range from $29 to $79 per month.
2.13 PPC Entourage
PPC Entourage is a tool for managing and improving the effectiveness of advertising campaigns, helping Amazon sellers make the most out of their advertising budget.
PPC Entourage features:
- Campaign Creation and Optimization
- Keyword Analysis
- Automated Bid Adjustments
- FBA Expense Reimbursement
- Listing Notifications
- Detailed Advertising Campaign Reports
Cost:
Starting at $47 per month, with a 14-day free trial available.
2.14 FeedbackWhiz
FeedbackWhiz is a tool for monitoring and managing reviews on Amazon, helping sellers maintain a high reputation and boost conversion rates.
FeedbackWhiz features:
- Real-time Review Tracking
- Automated Customer Email Management
- Review Analysis
- Order and Return Management
Cost:
$20 to $140 per month, with a 30-day free trial available.
2.15 CamelCamelCamel
CamelCamelCamel is a free online tool for tracking prices on Amazon. It helps both buyers and sellers find good deals and make informed decisions when purchasing or selling products. Since its launch, CamelCamelCamel has become one of the most popular services for price monitoring on Amazon due to its simplicity and effectiveness. However, compared to Keepa, CamelCamelCamel provides less detailed data on prices and competitors.
CamelCamelCamel features:
- Price History Charts
- Price Drop Alerts
- Price Comparison
- Camelizer Browser Extension
Cost:
CamelCamelCamel is a completely free tool.
Running a business on Amazon requires continuous analysis, optimization, and a strategic approach. In such a competitive environment, every detail matters— from product selection and competitor analysis to pricing and review management. The tools we discussed in this article will help streamline business management, enhance operational efficiency, and ultimately increase profitability.
With software for Amazon sellers, you can automate routine tasks, gain valuable insights, and make more informed decisions. It’s not necessary to use all the tools; focus on your specific needs and budget. Investing in the right solutions lays the foundation for sustainable growth and success on the platform.
For even greater process optimization, consider using the services of a 3PL partner. This will allow you to focus on strategic tasks and improve logistics management and order fulfillment.
Whether you are a new FBA seller or an experienced entrepreneur, using these tools will help you achieve better results and establish a leading position in your niche on Amazon.
1. What are Amazon seller tools?
These are software solutions for Amazon sellers designed to automate and optimize various aspects of managing a business on the platform. They help with managing product listings, tracking sales, analyzing market trends and competition, and improving marketing strategies.
2. What types of Amazon seller tools are there?
Amazon seller tools can be divided into several categories:
- Market research and keyword analysis
- Listing management
- Price and competitor monitoring
- Review and rating management
- Profit analysis and advertising optimization
3. Which Amazon tools are best for FBA sellers?
Some of the best Amazon FBA sellers tools include Seller Assistant and Helium 10. These tools will help you optimize listings, improve product visibility, and increase sales. However, the best choice depends on your specific needs and budget.
4. What best free tools are available for Amazon sellers?
Among the useful free tools are CamelCamelCamel for tracking prices, Keepa for monitoring historical price data, and the FBA Calculator for calculating sales profit. These tools offer basic functions that can be valuable for both new and experienced sellers.
5. How to choose the right tool for my Amazon business?
Choosing the right tool depends on your needs and budget. If you’re just starting out, focus on tools for market research and competitor analysis. For experienced sellers, tools for price management and advertising campaigns will be more beneficial. Take advantage of trial periods and free versions to test the tool before making a purchase.
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