Skip to main content

Developing your business to sell on Amazon in Europe opens up great potential, giving you access to a large customer base and potential growth. However, before embarking on your e-commerce journey, it is essential that you analyze the legal framework and ensure that you meet the various legal requirements. This article will guide you step-by-step through the process of selling on Amazon in Europe, focusing on critical legal considerations such as business registration, VAT, EORI and other relevant regulations.

1. Choosing the Marketplace

The first step before selling on the EU market is to choose the place in the European Union where you want to start trading your goods. Amazon offers several alternatives, including Amazon UK, Germany, France, Italy, Spain and others. Each marketplace has its own rules and legal conditions that you need to familiarize yourself with before proceeding. Conduct thorough research to find out the specifics of your chosen market. Then start with your home market and expand to other EU markets later.

2. Fulfillment options: FBM and FBA

There are two primary fulfillment alternatives for merchants looking to trade on Amazon: Fulfillment by Merchant (FBM) and Fulfillment by Amazon (FBA). With Fulfillment by Merchant (FBM), you have to take care of the storage, packaging, and shipping of your goods, while with FBA, Amazon takes care of these tasks in your stead.

Before making a decision, analyze the pros and cons of each option. FBM gives you more control over the fulfillment process, but requires extensive logistics and operations management. On the other hand, FBA offers convenience and access to Amazon's huge customer base, but you relinquish control over warehousing and shipping. For a more detailed understanding of Fulfillment by Amazon (FBA), including its benefits and how it works, see this article.

In addition, it is often advisable to bring in a local logistics partner to either handle FBM processing or act as a preparation center for FBA. This col