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Shipping Labels: A Comprehensive Guide for Successful Logistics

Shipping labels are an essential element in a smooth supply chain. These small tags on packages bear immense responsibility. They serve as a sort of passport, containing all the key information for proper routing and reliable tracking of shipments. The slightest error on the label can result in the cargo ending up where it shouldn't be, or even getting lost altogether.

And even one such unsuccessful delivery experience can result in your company losing a customer. 84% of consumers are not willing to return to a brand that cannot provide them with reliable delivery. For any business, this means loss of money and reputation.

In our article, we will provide you with all the necessary information about shipping labels, starting from their structure and ending with the process of creation and printing. Proper labeling will help your company avoid these risks and ensure the successful delivery of every shipping.

1. What Is a Shipping Label?

A shipping label is a special marking that is affixed to packaging, boxes, or pallets for the identification and tracking of goods both in transit and in storage.

It serves as a means of communication between the parties involved in the transportation process, including the sender, carrier, and recipient. Shipping labels contain all the key information for the efficient and safe delivery of goods from the sender to the recipient. This makes them an indispensable component of modern logistics and ecommerce.

2. What Role Do Shipping Labels Play in Ecommerce?

The use of shipping labels is not just a matter of convenience. It is a fundamental practice that reduces the risk of errors, delays, and lost parcels. Their main purpose is to ensure complete transparency, security, and accuracy in managing shipments at all stages of their movement along the supply chain. This provides businesses with a range of opportunities that increase trust from customers.

2.1 Identification and tracking of cargo

Thanks to the unique identifier on the shipping label, carriers can easily determine the location of each shipment and correctly direct it along the appropriate route. This eliminates delays in transit and ensures that goods are delivered on time and accurately.

2.2 Secure delivery

The shipping label includes information about the contents of the package. This allows carriers to pay special attention to fragile or other items requiring special transport conditions. This reduces the risks of damaging the goods in transit.

2.3 Reverse logistics

Another equally important aspect of using shipping labels is their role in reverse logistics. In the event of a product return, they facilitate a structured and transparent process for its reverse delivery to the sender. This helps reduce the time and effort companies spend on handling returns.

2.4 Transparency for consumers

For consumers, it's also crucial to have access to information about their shipment. The shipping label enables them to track the delivery status, learn about the estimated time of arrival, and monitor the process of receiving the goods.

3. What Does a Shipping Label Look Like?

Each carrier has its own template for shipping labels. Let's break down the common structure using DHL delivery service as an example. Typically, it includes the following information:

1. Sender information: At the top of the shipping label, typically, sender information is provided. This includes the sender's name, company name (if applicable), and full address, including street, city, and postal code. In case of delivery issues, the carrier will have an address for returning the package.

2. Recipient Information: Directly below the sender's information, there is corresponding information about the recipient. This includes the recipient's name, company name (if applicable), and full address, enabling clear identification of the package's destination.

3. Delivery method: <